Team
How I Work
My reasons for becoming a financial professional are deeply personal. I repeatedly saw many friends and family struggling to find the help they needed to map out their financial future. I am confident that with my understanding of personal finance, coupled with my training as a financial professional, I can help people better prepare for the future. After years in the business, I have developed a reputation for educating individuals in an easy-to-understand manner so they can grasp personal finance and use those concepts to pursue their financial objectives. I feel a commitment to my community.
Richard Rust
Owner/President
Richard Rust, graduated from the University of North Florida with a B.B.A. in accounting in 1990, and earned his CPA in 1994. He has almost 30 years of experience working with investment & tax clients.
Richard started his investment advisory journey in 1994 with Avantax (formerly H.D. Vest), an investment advisory firm that worked with CPA’s. He joined Packerland Brokerage Services in 2020, and formed Peace Point Investment Management, LLC in 2025. He was initially influenced by the benefits he realized in his own investment portfolio, and he wanted to help others.
Richard primarily works with established investors and small business owners helping them choose the right investments and investment structures, in alignment with both current and future tax reduction.
Richard also presents seminars to local business professionals relating to investment, tax and business planning. He is an active member of his church and spends his free time with his family and friends.